Anthropologie Manager of Brand Strategy & GTM

The Manager of Brand Strategy & GTM is a high performing, dynamic, and solution oriented leader responsible for bringing the Anthropologie Group’s consumer journey to life. You will be an integral part of the team defining the strategic vision for our campaigns and act as a central cross-functional partner who handles complex workflows and oversees the tactical execution of all owned, earned, and paid plans.

In this role, you champion our brand foundations through a customer-first lens, ensuring strategic ideas are seamlessly activated across every touchpoint to drive buzz, cultural resonance, and business growth. Your mission is to bridge the gap between high-level storytelling and commercial GTM planning, solidifying Anthropologie as the ultimate resource for an inspired lifestyle.

This role will be working from and based out of our Philadelphia, PA Home Office, operating on a 3 days in office per week hybrid schedule.

Strategic Leadership & Briefing

• Develop brand and/or seasonal marketing strategy briefs inclusive of brand/campaign positioning, customer analytics, and previous performance data into a cohesive narrative.
• Monitor cultural moments and business trends to highlight real time opportunities for brand relevancy.
• Present and socialize strategy briefs with executive leadership and cross functional partners to secure buy in and ensure the "North Star" is clear before execution begins.

Integrated GTM Execution & Oversight

• Own and lead campaign Taskforce sessions with a prepared agenda that unites Brand, Social, and Digital teams under a singular execution plan.
• Guide teams through the campaign process, providing recommendations to ensure the strategy is not lost in execution.
• Track live campaigns and maintain the ability to update leadership on performance to goal, pivoting strategies and execution tactics in real time as business trends shift.
• Lead the end to end marketing strategy for market brand partnerships, artist collaborations, and vendor co-op programs, partnering with Buying and Merchandising.

Cross Functional Partnership

• Serve as the primary liaison between Marketing Strategy and Marketing Ops, ensuring all teams are alerted to changes, updates, and calendar shifts.
  
• Own cross functional touchpoints, ensuring every stakeholder is aligned and actioning updates throughout the planning cycle.

• Work in tandem with Marketing Ops on the GTM Calendar to align strategic storytelling with the commercial calendar, ensuring fashion, Home, maeve, Wedding and Terrain priorities are balanced across the year.

Impact & Optimization

• Lead the post campaign analysis to evaluate what worked and what didn't in a digestible format.
• Translate post-mortem learnings back into the next planning cycle, ensuring that our strategic "Why" is constantly evolving based on "How" the customer reacted.

#Anthropologie #LI-EC1

• 5-7 years of experience in a marketing role with dedicated partnership experience; fashion/retail experience a plus  

• A charismatic and proactive style of communication desired for external communication 

• Strong organization skills inclusive of building timelines and able to work on a variety of projects at one time in a fast-paced environment - preferred experience doing so in a project management tool such as Asana, Basecamp, or Monday.com

• Strong writing and communication skills 

• Ability to build relationships and work with a variety of cross-functional partners across multiple teams 

• Hunger for brainstorming/ideating new and exciting external partners in complementary industries 

• General awareness of/experience working with media companies and partners a plus 

• Motivated by curiosity, whether solving a problem, pursuing a new experience, or seeking creative inspiration 

• A proven ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork and results 

• Results-driven, solution-oriented, flexible, self-driving, and must have the ability to change course quickly, think big and start small, and thrive in a fast-paced environment  

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.