Urban Outfitters Senior Manager, Digital Merchandising

Urban Outfitters is looking for a Senior Manager of Digital Merchandising that will create and drive the digital merchandising strategy with the Director of Ecommerce; utilizing site analytics and product performance data to continuously optimize demand and conversion performance. This role will partner closely with Buying to ensure relevant investments are supported via marketing messages and site prioritization. They will manage the flow of marketing campaign product selections, execution of site experiences and the creation of product messaging on homepage and throughout site. In close partnership with the Director of Ecommerce, this role will help define and drive the digital messaging roadmap for the broader business. They will serve as the strategic bridge between the Marketing and Ecommerce teams, ensuring that brand stories and commercial priorities are translated into a cohesive, high-impact homepage and site-wide strategy. They will lead a team of divisionally focused team members to ensure a unified digital merchansising point of view.

·       Develop and manage site-wide and divisional digital strategy roadmap: identifying opportunities for site merchandising and enhancing sales performance.

·       Lead site merchandising via customer-first strategy; optimizing product prioritization by performance and investment.

·       Analyze weekly, monthly, and ad hoc performance data—integrating sales with inventory health—to lead the team in identifying reactionary merchandising pivots and messaging opportunities that support immediate business needs.

·       Own the end-to-end discovery experience, including the strategic optimization of onsite search relevancy, automated product sorting (boost/bury logic), and navigation taxonomy to ensure a seamless browse experience.

·       Partner with Optimization team to evolve the PDP (Product Detail Page) strategy; providing commercial insights and category-specific requirements to improve conversion and storytelling.

·       Collaborate closely with Buying teams to pinpoint key opportunities, ensuring alignment with overarching business objectives.

·       Partner with Marketing to dictate product selection for outbound channels (Email, Social, SMS), ensuring alignment with site inventory and commercial priorities.

·       Lead the end-to-end strategy for homepage, discover pages, and all around content experiences in partnership with the Director of Ecommerce, defining the hierarchy of content, product features, and promotional call-outs to maximize both brand storytelling and conversion.

·       Create curated trend groups for site messaging and outbound appropriate to customer that drive sales and support divisional priorities.

·       Manage the end-to-end site content experience, overseeing the request and briefing process for all on-site placements.

·       Collaborate with Digital Product/UX to identify and prioritize site feature enhancements that reduce friction in the customer journey.

·       Partner with SEO and Copy teams to ensure all digital merchandising strategies align with organic search growth targets.

·       Partner with personalization team on customer-segmented recommendations and experiences.

·       Establish streamlined processes in coordination with cross-functional teams to facilitate the execution of seasonal launches, ensuring timely and accurate implementation.

·       Conduct regular site audits, ensuring best-in-class experience: product selection, placement, and site navigation.

·       Contribute to the A/B testing and optimization roadmap by identifying high-merchandising hypotheses; partnering with the Optimization team to test site functionality, sorting logic, and content that drives incremental revenue.

·       Stay informed about industry best practices, competitor activities, and emerging trends in eCommerce, incorporating relevant insights into strategy development.

·       Foster a culture of innovation and continuous learning within the team, encouraging exploration of new tools, trends, and merchandising techniques.

·       7+ years of Digital Merchandising experience

·       3+ years of people management experience

·       Excellent project management skills

·       Proven analytical and quantitative skills

·       Able to make timely decisions, anticipate problems, and provide creative solutions

·       Excellent written and verbal communication skills

·       Advanced Excel skills

·       Experience using web content management systems like SFCC, Shopify Plus

·       Experience with Google Analytics 4 (GA4), Adobe Analytics or similar

·       Experience with optimization tools for site search and product ranking

·       Pro-active with new ideas and have a healthy curiosity

·       Buying experience a plus

·       Related bachelor’s degree preferred

·       Must be able to be in Philadelphia office minimum 3 days weekly

Philadelphia, PA