Anthropologie Senior Director, Enterprise Insights & Analytics

Anthropologie is seeking a Sr. Director, Enterprise Insights & Analytics who will be a strategic leader who transforms data, behavior, and cultural signals into growth strategies. This role shapes how Anthropologie group, Terrain, and the EU sees, serves, and scales its customer base.

More than a reporting or BI function, this leader drives predictive, actionable, and commercially grounded insights that inform customer strategy, brand storytelling, and business growth decisions. They serve as a trusted advisor to the CMO and executive team, connecting customer intelligence to marketing, merchandising, and operational strategies that unlock long-term enterprise value.

Enterprise Customer & Commercial Strategy

• Serve as the enterprise voice of the customer — integrating quantitative data, qualitative research, and cultural trends to shape customer, marketing, and commercial strategies.
• Translate insight into action: identify growth opportunities across categories, customer cohorts, and geographies, and guide leadership on where to invest for profitable, sustainable growth.
• Develop and execute a unified customer growth strategy that drives acquisition, retention, and lifetime value across DTC, retail, and EU markets.

• Partner with merchandising, finance, creative, and operations to embed insights into assortment planning, pricing, promotional, and experience design strategies.
• Create a holistic view of the customer journey across channels to inform both short-term business optimization and long-term brand equity growth.

Growth Marketing Strategy & Optimization

• Partner with Marketing functional leaders to guide performance through advanced measurement frameworks — not just report on it.
• Apply advanced analytics (MMM, incrementality, and attribution modeling) to connect marketing investment to outcomes like incremental revenue, LTV, and brand equity.
• Design and govern test-and-learn roadmaps across paid, owned, and emerging channels, ensuring insights continuously inform creative, targeting, and budget allocation.
• Deliver clear, executive-ready narratives that connect marketing performance to business value — helping shape investment strategy and channel prioritization.

Advanced Analytics Leadership

• Lead the development of advanced analytics capabilities — including predictive modeling, machine learning, and real-time behavioral analytics — to anticipate customer needs and market shifts.
• Partner with central data and technology teams to build a unified analytics roadmap supporting both commercial agility and long-term innovation.
• Optimize the measurement of marketing, loyalty, and customer experience initiatives, ensuring all efforts are tied to ROI and strategic impact.

Cross-Functional Influence

• Act as a thought partner to the CMO and senior leadership team — using insights to challenge assumptions, inspire new ideas, and guide strategic bets.
• Lead insight storytelling at quarterly business reviews, distilling complex data into clarity that informs enterprise decision-making.
• Collaborate across brand, product, and finance teams to ensure insights directly shape brand, commercial, and customer experience strategies.

Team & Capability Development

• Build and mentor a high-performing team skilled in both analytical rigor and strategic storytelling.
• Foster a culture of curiosity, creativity, and enterprise thinking — empowering teams to connect numbers to narratives, and data to decisions.
• Champion continuous improvement in tools, methods, and mindset to keep Anthropologie Group at the forefront of data-informed growth.

• 15–20 years of progressive experience in analytics, insights, or strategy roles within consumer, retail, or digital-first organizations.
• Proven success transforming insight into strategy — influencing executive decision-making and driving measurable business outcomes.
• Deep understanding of customer analytics, marketing measurement, and retail dynamics, with an appreciation for both data science and cultural intuition
• Exceptional communication skills — able to translate complexity into clarity and inspire action through insight.

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