URBN Paid Search Associate

URBN is hiring a results-oriented and analytical Paid Search Associate with hands-on expertise in paid search to help drive the growth of our paid marketing program(s) and accelerate new user acquisition. As the Paid Search Associate, you will play a key role on supporting significant investments across Google and Microsoft Ads, while closely tracking performance and cost-efficiency metrics.

A successful candidate will be a meticulous, detail-oriented executor with a strong sense of accountability for campaign performance. They are not afraid to challenge the status quo and bring a proactive and persistent curiosity to their work. We are looking for someone who can seamlessly transition between detailed, hands-on-keyboard campaign execution and drafting concise, strategic reports that drive internal decision-making. Members of the team will regularly collaborate with a wide range of cross-functional partners across both individual brands and broader URBN to share action-oriented insights and drive business.

• Campaign Execution & Optimization: Lead the daily, hands-on management and tactical optimizations of paid search campaigns across major platforms (Google Ads, Bing Ads) to meet and exceed key performance indicators like ROAS and revenue targets.
• Keyword Strategy & Research: Proactively conduct in-depth keyword research, competitive analysis, and audience segmentation to identify new growth opportunities, manage negative keywords, and ensure full query coverage.
• Performance Reporting; Draft concise weekly and monthly performance summaries, clearly translating complex data trends, test results, campaign health, category performance, etc. into actionable insights for the marketing team and internal stakeholders.
• A/B Testing: Partner with Paid Search Manager in the planning, implementation, and rigorous analysis of structural tests related to things like bidding strategies, new product features, product feed optimizations, and campaign architectures.
• Budget Management: In partnership with Paid Search Manager, accurately monitor and manage campaign pacing against daily, weekly, and monthly budgets, ensuring optimal spend efficiency and delivery targets are met.
• Ad Copy & Creative Maintenance: Maintain a creative library of ad copy, creative PMAX assets, and ad extensions ensuring alignment with brand guidelines and utilizing testing results for continuous improvement.
• Promotion Execution: Own support for any and all brand promotions, supporting via avenues including promotional ad copy, extensions, and Google Merchant Promotions

• Bachelor's degree in Marketing, Business, or a related field.
• 2-4+ years of hands-on experience in SEM or performance marketing, preferably in the retail industry.
• In-depth knowledge of Google Ads, Google Analytics, SA360 (or similar) and Microsoft Advertising.
• Experience executing Paid Search optimizations across Text and Shopping/PMAX.
• Strong analytical skills and data-driven mindset, with the ability to interpret and communicate complex data effectively.
• Excellent verbal and written communication skills. Ability to translate data into meaningful insights for reporting purposes.
• Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.

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URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.