Anthropologie Digital Marketing Coordinator

Anthropologie is seeking a proactive and detail-oriented Digital Marketing Coordinator to support the execution and optimization of our retention marketing strategy through SMS and triggered email channels. In this role, you’ll manage the end-to-end campaign process from documentation, deployment, optimization, and performance analysis, to ensure accuracy and measurable impact. 

The ideal candidate is passionate about our brands, thrives in a fast-paced environment, and demonstrates a commitment to learning with a strong interest in expanding their expertise within the retail vertical. You’ll collaborate with cross-functional teams and leverage data-driven insights to maximize impact at every stage of the customer journey and drive engagement through advanced segmentation and testing. 

• Support the end-to-end execution of SMS campaigns, including creative briefs, QA, deployment, and reporting. 

• Lead the implementation of segmentation and personalization strategies to enhance engagement. 

• Design and analyze A/B tests to optimize campaign performance and retention. 

• Track and report on key metrics (CTR, conversion, revenue attribution, and file health) to identify trends. 

• Prepare and deliver weekly, monthly, and quarterly performance reports with actionable insights. 

• Collaborate with Brand Marketing, Merchandising, and MarTech teams to align campaigns with brand priorities. 

• Stay informed on email/SMS best practices and emerging personalization tactics. 

• Perform QA testing to ensure flawless rendering across devices and email clients. 

• 1+ years of hands-on digital marketing experience; retail experience preferred. 

• Familiarity with Attentive or similar SMS platform; knowledge of Google Analytics and Salesforce Marketing Cloud is a plus. 

• Highly organized, detail-oriented, and collaborative, with a proactive approach to problem-solving and a passion for improving customer experience. 

• Demonstrates a commitment to learning and continuous improvement 

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URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.