Anthropologie Paid Social Digital Marketing Specialist

Anthropologie is hiring a Paid Social Digital Marketing Specialist who will lead the strategic execution of paid social programs across Anthropologie, Anthropologie Home, and Weddings. As a key member of the Digital Marketing team, you will assist in the day-to-day management of Paid Social campaigns, working closely with internal teams and external partners to ensure campaigns are launched effectively, monitored closely, and optimized for performance. This role is responsible for driving profitable revenue growth, customer retention, and new customer acquisition through data driven insights and performance analysis. This role will focus on managing and optimizing our Upper and Mid Funnel activations across paid social channels, driving traffic and awareness.

This individual will own performance and creative reporting and analysis, translating insights into actionable optimizations and strategic recommendations. We’re looking for someone who has a blend of creative thinking, attention to detail, analytical rigor, and strong communication skills, along with a proactive approach to innovation.

• Own upper and mid funnel paid social campaign strategy, implementation, and optimization across platforms (including Meta, Pinterest) for consideration and awareness objectives.
• Develop and execute strategies to support acquisition, retention, and brand initiatives.
• Monitor and optimize campaigns to achieve key performance indicators (KPIs) including traffic growth, impression volume, and customer acquisition.
• Create a test and learn strategy for in-house and influencer creative across product, division, and category levels.

• Partner with creative and influencer teams to brief creative needs based on business goals and platform best practices.

• Develop and implement testing frameworks for creative, audience, and bidding strategies, translating results into actionable learnings.
• Recommend budget reallocations based on performance trends and business needs.
• Present actionable insights and strategic recommendations to stakeholders across marketing, merchandising, and leadership teams.
• Stay informed on industry trends, competitor activity, and emerging technologies to inform future strategy.
• Collaborate with internal teams to ensure campaigns align with business priorities, promotional calendars, and brand moments.
• Manage, mentor, and support a Paid Social Coordinator in execution, testing, and reporting.

• 3-4 years of experience executing or developing paid social marketing strategies and tactics  – retail experience is a plus.
• Deep understanding of audience creation and paid social platform algorithms.
• Experience working with creative teams and understanding of creative best practices by social platform.
• Experience running partnership ads and creator content at a paid capacity.
• Proven ability to translate data into actionable insights and strategic recommendations.
• Must have budget management experience  
• Experience analyzing channel results and laddering channel insights up to business goals.  
• Proficient in analytics and reporting tools with advanced Excel skills.
• Experience across Meta, Pinterest, TikTok, and other paid social platforms.
• Experience working with Feedonomics or similar product feed management systems.
• Strong communicator with exceptional attention to detail, organization, and follow-through.

#LI-BL1

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.