Anthropologie Temporary Digital Marketing Coordinator

Anthropologie is seeking a Digital Marketing Coordinator to execute retention marketing channel strategy for Anthropologie, BHLDN, & Terrain. This includes app push and sms campaigns, email marketing campaigns, triggered email campaigns, calendar management, and weekly/monthly/ad hoc reporting. The ideal candidate is creative, leads with curiosity, is passionate about the Anthropologie brand and is a team player who will have a strong sense of responsibility for their supported channels. They should have the ability to think critically with a desire to grow their experience in the digital marketing landscape within the retail vertical.

• Execute deployments across email, SMS, and app, ensuring the implementation of best practices to maximize deliverability and maintain appropriate segmentation and cadence for our customers
• Build segments & audiences for all retention channels
• Manage weekly & monthly reporting for retention channels
• Assist in the management of the monthly retention channel marketing calendar
• Work with Brand Marketing, Creative, and Merchandising teams on day-to-day execution of emails, push notifications, etc. 

• 1+ years of relevant experience 
• Passion for the Anthropologie brand and consumer experience
• Excellent communication skills: ability to liaise effectively between teams, external vendors, and management
• Analytical mindset, ability to analyze data and surface insights and optimizations
• Possessing intellectual curiosity, a customer-centric and data-driven mindset 
• A collaborative, ‘team-first’ attitude alongside an entrepreneurial mindset and willingness to move quickly
• Salesforce Marketing Cloud or similar ESP & App Push experience highly preferred
• Attentive or similar SMS UI experience highly preferred

#LI-BL1

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.