Urban Outfitters E-Commerce SEO Manager

Urban Outfitters is seeking a strategic, data-driven, and collaborative SEO Manager to lead and execute our organic search strategy. This role is pivotal in driving digital revenue by connecting our customers with the products and content they love. As part of the eCommerce Optimization Team, the SEO Manager will oversee the implementation of SEO best practices across our digital ecosystem, ensuring discoverability, scalability, and alignment with brand voice and business goals. The SEO Manager drives digital revenue by connecting our customers with products they love.

SEO Strategy & Execution  

• Own and execute on-page SEO initiatives including metadata, internal linking, structured data, and content tagging 

• Partner with the URBN SEO team to implement technical SEO recommendations and platform enhancements 

• Optimize product, category, and editorial content to improve visibility and drive qualified traffic 

Content & Taxonomy Optimization  

• Collaborate with copywriters, merchandisers, and content teams to ensure SEO best practices are embedded in all content 

• Identify keyword gaps and content opportunities to support seasonal campaigns, product launches, and evergreen growth 

• Provide recommendations on taxonomy, navigation, and faceted search to enhance crawlability and user experience 

Analytics & Reporting 

• Analyze and report on weekly, monthly and quarterly SEO performance and KPI data with goal of driving Natural Search sessions & exposure to Urban Outfitters 

• Translate data into actionable insights and strategic recommendations 

• Conduct competitive analysis, keyword research, and performance audits to inform roadmap planning 

Platform & Tool Management 

• Leverage enterprise SEO platforms (e.g. Conductor, SEMRush, Google Search Console) to manage workflows, dashboards, and reporting 

• Ensure platform insights are translated into prioritized, actionable tasks 

• Stay current on algorithm updates, industry trends, and emerging tools 

Cross-Functional Coordination 

• Act as the primary SEO point of contact across Urban Outfitters’ digital teams 

• Coordinate SEO-related tasks with UX, development, merchandising, and creative teams to ensure timely execution 

• Educate internal stakeholders on SEO principles and advocate for SEO-friendly practices across the organization 

Experience Minimum 3 years of hands-on SEO experience, preferably in an eCommerce or retail environment. Experience managing SEO execution for large-scale product catalogs. Background in content operations, merchandising, or digital production. SEO or digital marketing certifications (e.g., Google, HubSpot) preferred

Technical Expertise Proficiency with SEO tools and platforms (e.g., Conductor, BrightEdge, SEMrush, Ahrefs). Familiarity with eCommerce platforms (e.g., Shopify, Salesforce Commerce Cloud, Magento). Basic understanding of HTML/CSS and web analytics tools (e.g., Google Analytics)

Communication: Positive, professional, and timely communication with teams, supporting departments, vendors, and suppliers

Assertiveness: Clearly and confidently express ideas, needs, and boundaries in a respectful manner

Time Management: Proactively plans and controls time to efficiently deliver team priorities and meet deadlines

Detail Orientation: Focus on and manage the small details of a task or project to consistently produce high-quality and accurate work

Ownership: Take responsibility for the outcomes of your work and the decisions that lead to those outcomes. Hold yourself accountable

Inclusivity: Commitment to fostering diversity and inclusion within the workplace  

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URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.