Anthropologie Manager, DTC Planning & Analysis

The DTC Manager of Planning & Analysis is a key player in providing valuable & actionable insight into driving demand. This person will be tasked with helping manage the day-to-day operations of the digital business by partnering cross functionally and performing weekly & ad-hoc analysis to improve sales, conversion, productivity, and other key metrics. This role will aid in creating and refining forecasts to provide benchmarks for category and channel performance.

 DTC Business Analysis & Actionable Insights

• Analyze weekly reporting & provide insight and key notes for Monday business review & recaps
• Review web metrics including Traffic, PDP Views, CVR & AOV by category and Marketing Channels.
• Dive into what’s working and where there is opportunity across all areas.
• Present Key info and own Hindsight’s & Monthly Business updates
• Provide measurable analysis on enhancements & changes to site.
• Work & collaborate cross functional including business system teams, senior Business analyst, Merch, Marketing and Analytics to support business goals and develop, enhance & automate reporting.

  Forecasting

• Own forecasting including Demand, Traffic, CVR & AOV.
• Create daily/weekly & monthly web metric plans to tie to current forecast & full year budgets.
• Provide insight and collaborate with the marketing team to create channel level forecasts.
• Work cross functionally with planning partners to review daily sales and OTB forecasts.
• Provide insight into key trends to inform future forecasts.
• Forecast impact of promotional activity on business and provide scenarios when needed
• Start to develop product level forecasts and leverage current planning system to do so.

Bachelor's degree in Business, Marketing, or a related field

5-10 years of ecommerce and or planning experience

Strong strategic thinking, analytical skills, and proficiency in data analytics tools like Microstrategy, Google Analytics & AI software.

Strong communication, collaboration skills, and experience in a business enviorment.

Proven ability to lead cross-functional teams

Time management: Juggling multiple tasks and deadlines efficiently.

Comfortable digging into data, analyzing and making recomendations

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.