Free People Brand Marketing Coordinator

The Brand Marketing Coordinator will be responsible for helping to manage end-to-end operations of Free People Collection omni-channel marketing campaigns. Candidate must have interest in touching all brand marketing channels from campaign management to experiential to brand partnerships, influencer, and media with ability to analyze KPIs such as conversions, sessions, and follower growth. Must be able to identify and connect with internal stakeholders alike on the development, execution, and recapping of all marketing campaigns and key programs. This person must be strategic, analytical, collaborative, organized and, creative to play a key role in developing impactful marketing campaigns that exceed business goals and drive sales.

• Project manage campaigns from the development phase through execution. Responsible for communicating campaign updates, timelines, and trafficking creative for approval through Asana and to stakeholders.
• Assemble campaign recaps including analytical reporting from all channel managers and teams
• Oversee measurement of program(s) to ensure marketing channels are driving sales, sessions, awareness, and follower growth
• Partner with cross functional teams (Digital, Merchandising, Creative) to accurately communicate brand priorities and for post-campaign reporting
• Create thorough campaign recap reports that include complete measurement of all campaign aspects to evaluate business growth and identify future opportunity
• Stay on top of competitor marketing programs industry trends, relevant campaigns, and digital media advancements in this space

• 1-2 years of marketing full-time or internship level experience
• Excellent oral, written, and communication skills
• Ability to thrive in a fast-paced and team environment with strong time management skills
• Project management experience - Asana experience and/or PMP certification a plus
• Advanced knowledge of Microsoft Office Suite, specifically PowerPoint, Excel, and Word

Education:

• Bachelor’s Degree in Business, Economics, Marketing, or related field.

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