Urban Outfitters Sr. Analyst - Web + Product Analytics

Urban Outfitters is seeking a Senior Analyst who will drive strategy and analytics to inform site design and product decisions. Responsibilities include managing the testing process, developing reports, and championing a test-and-learn culture. The position optimizes marketing budgets, promotional strategies, and loyalty campaigns by analyzing data, and providing insights, and actionable recommendations.

• Drive strategy and analytics across the business, with a focus on the following functional units: digital merchandising, product performance and customer behavior
• Develop and maintain weekly, monthly, seasonal and annual reports, as well as executing ad hoc requests.
• Report on funnel, page and content level performance, providing recommendations for optimization.
• Work with tech team, A/B testing team and merchandising team to identify and implement optimizations that improve website, app and conversion funnel performance.
• Identify business trends and shifts and recommend data-driven responses to Product and Merchandising organizations.
• Design and build self-service tools for category and site owners.
• Serve as a liaison between technical and non-technical stakeholders, translating data into insights.
• Work with stakeholders to understand the meaning & intent behind their questions, not just perform question-and-answer services. Partner with stakeholders to inform strategy.

• Experience: 3-5 years of marketing analytics experience with a strong preference for experience in a high-growth subscription or e-commerce marketing environment.
• Primary Technical & Statistical skills: Expert-level experience with SQL to query, manipulate, and analyze data. Demonstrated strong ability to QA & interrogate queries to resolve bugs.
• Secondary Technical and Statistical Skills: Experience with Site Analytics tools such as Google Analytics or Adobe Analytics.  Familiarity with data visualization tools (ie Tableau) preferred.
• Cross-Team Player: Must be an exceptional collaborator, with demonstrated success working in an integrated cross-functional team environment. Experience working with technical & non-technical stakeholders.
• Communication: Excellent communication and presentation skills, including to an executive-level audience translating data into insights.
• Education: Bachelor’s degree in quantitative discipline or equivalent work experience

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URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.