Urban Outfitters Co-Op Marketing Manager

The Co-Op Marketing Manager will drive the marketing for our brand collaborations and key accounts in our co-op program, with a focus on our women's, men's, beauty and home divisions. The successful candidate will be an innovative and strategic thinker with a deep understanding of cultural trends and consumer behavior.   This individual will have a track record of creating and executing brand partnership plans that foster meaningful relationships with our partners, our consumer and drive business growth.  You will also have a strategic attitude, thrive in a collaborative environment, and be able to build strong working relationships across the organization. 

The ideal candidate is forward-thinking and curious, can innovate with minimal oversight, is attuned to our ever-evolving consumer trends, and has an innate interest in the culture that defines creative trends and its connection to the UO brand. 

Drive Co-op Program Growth:  Support Associate Director, Brand Partnerships in the management, continual growth and refinement of the brand co-op program that aligns with Urban Outfitters’ vision and is structured to generate positive year over year revenue for the company.  This role will drive end-to-end processes as well as day-to-day management of partnership programs, managing co-op contracts and program budget, ensuring alignment with URBN legal processes and implementing a more formal process for revenue collection. 

Cross-functional Leadership: Partner with buying team to establish strong relationships with market brand partners by delivering thoughtful and innovative omni-channel campaign opportunities. Work closely with cross functional partners, specifically on the Digital, Social, Merchandising and Creative teams, to build strategic dedicated placements for co-op across brand channels 

Effective Campaign Management:  Lead end to end campaign management of 360 marketing campaigns focused on our co-op program or brand partnerships. Begin with clear and effective briefing of all marketing co-op needs, ensure smooth asset delivery and launch, monitor campaigns with a critical eye, and finally work closely with Analytics team to report and share back results both internally and externally.  

Seasonal Alignment:  Lead brand partnership and co-op integration into UO brand programs and seasonal execution, working closely with brand management team to ensure co-op investment is effectively integrated across seasonal campaigns to drive results.  

Brand Advocacy:  Effectively communicate the UO brand positioning and campaign initiatives to external partners and sell them into our activations. Create pitch decks and recap decks for co-op brands that prove UO’s marketing value and offer thoughtful insight to campaign highlights and recommendations. 

Creative Oversight: Partner closely with our creative team to ensure concepts, journeys, and tactical deliverables are met and align with objectives, and work back with internal and external stakeholders on necessary creative approvals. Manage assets and ensure seamless delivery to channel owners and partners.  

Education: Bachelor’s degree or equivalent experience desired.  

Experience: 4 - 5 years of experience in a brand marketing or partnerships role is preferred.  

Demographic Knowledge: Demonstrate an understanding of the target customer and the ability to select the appropriate product/trend that will appeal to the customer and meet their expectations. 

Storytelling Ability: Strength with communicating a compelling brand narrative both written and orally. Ability to brief and inspire internal teams and external partners.  

Analytical Understanding: Comfort with financial aspects of the work and with measuring brand impact through the lens of ROI.  

Communication: Positive, professional, and timely communication with internal cross-functional teams, and external partners.  

Time Management: Proactively plans and controls time to efficiently deliver team priorities and meet deadlines.  

Strategic Thinking: Never lose sight of larger company and team initiatives and strategy; consider KPIs at every stage of the decision-making process.  

Detail Orientation: Focus on and manage the small details of a task or project to consistently produce high-quality work. 

Ownership: Take responsibility for the outcomes of your work and the decisions that lead to those outcomes. Hold yourself accountable.  

Inclusivity: Commitment to fostering diversity and inclusion within the workplace.  

Key Attributes:

Models behaviors that align with URBN’s values:  

• Unite in communicating and collaborating with integrity. 

• Respect our planet, our world, and each other.  

• Build lifestyle brands through creative entrepreneurship.  

• Nurture meaningful connections with customers and employees. 

#UrbanOutfitters #LI-EC1

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.