Anthropologie Group Digital Marketing Retention Coordinator

Anthropologie Group is seeking an individual to execute retention marketing channel strategy for Anthropologie, Anthropologie Weddings & Terrain. This includes email marketing campaigns, calendar management, and weekly/monthly/ad hoc reporting. The ideal candidate is passionate about the Anthropologie brand, and is a team player who will have a shopkeeper mentality/strong sense of responsibility for their managed channels.  They should have the ability to think critically with a desire to grow their career in the digital media landscape within the retail vertical. 

• Execute retention strategy across email, web, and app, ensuring the implementation of best practices to maximize deliverability and maintain appropriate segmentation and cadence for our customers
• Assist in the management of the monthly retention channel marketing calendar
• Work to become an expert on Anthropologie audiences and segmentation, partnering with the Analytics Team to provide relevant audience data and recommendation
• Contribute to reporting and enhancing processes and campaign performance
• Work with Brand Marketing, Creative, and Merchandising teams on day-to-day execution of emails, push notifications, etc. 
• Stay up to date on email best practices and research the competitive landscape to identify new opportunities
• Partner with key external vendors

• 1+ years of relevant experience 
• Passion for the Anthropologie brand and consumer experience
• Excellent communication skills: ability to liaise effectively between teams, external vendors, and management
• Analytical mindset, ability to analyze data and surface insights and optimizations, intellectual curiosity, a customer-centric and data-driven mindset
• A collaborative, ‘team-first’ attitude alongside an entrepreneurial mindset and willingness to move quickly
• Salesforce Marketing Cloud or similar ESP experience highly preferred
• HTML experience is a plus

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