Free People Movement Associate Director of PR & Brand Campaign

Free People Movement is looking for an Associate Director of PR & Brand Campaigns. This role will spearhead the development and execution of comprehensive brand campaigns and PR strategies. This role requires a visionary leader with a strong track record in shaping brand narratives, building media relationships, and orchestrating impactful campaigns that resonate with diverse audiences. This role will collaborate with cross-functional teams, including marketing, creative, and executive leadership, to ensure alignment with the FPM mission and business objectives.

1. Strategic Planning:
• Develop and implement innovative brand campaign strategies that enhance brand visibility, reputation, and market positioning.
• Create and oversee the execution of PR strategies to build and maintain positive relationships with media, stakeholders, and the public.
• Monitor industry trends and competitive landscape to identify opportunities and threats, adjusting strategies accordingly.
2. Campaign Management:
• Lead the conception, planning, and execution of integrated brand campaigns across various channels, including digital, print, and experiential.
• Ensure consistency in brand messaging and visual identity across all platforms and touchpoints.
• Analyze campaign performance metrics and adjust tactics to optimize results and ROI.
3. PR:
• Cultivate and maintain strong relationships with key media outlets, influencers, and industry analysts to secure positive coverage and brand mentions.
• Manage crisis communications and develop strategies to address any potential reputational risks.
• Coordinate press releases, media kits, and other PR materials, ensuring accuracy and alignment with brand messaging.
4. Leadership and Collaboration:
• Lead, mentor, and develop PR and brand campaign team members
• Collaborate with internal stakeholders, including marketing, product, and executive teams, to ensure cohesive and aligned messaging.
• Manage relationships with external agencies and vendors, ensuring they meet performance and budget expectations.
5. Reporting:
• Track and report on key performance indicators (KPIs) for brand campaigns and PR initiatives.
• Provide actionable insights and recommendations based on campaign and media coverage analysis.
• Prepare and present regular updates to senior leadership on brand performance and PR activities.

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field. An advanced degree is a plus.
• 8+ years of experience in brand management, public relations, or a related field, with at least 5 years in a leadership role.
• Proven track record of successful brand campaigns and media relations strategies.
• Exceptional communication, writing, and presentation skills.
• Strong analytical skills with the ability to interpret data and metrics to drive decision-making.
• Experience managing a team and working collaboratively across departments.
• Expertise in digital marketing, social media, and traditional PR methods.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.

#FreePeople #LI-EC1

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