URBN Senior Digital Experience Analyst

URBN is seeking a Senior Digital Experience Analyst to join the Advanced Analytics team at URBN Technology. URBN’s approach to the Customer’s experience online is constantly evolving, employing Customer first and data centric strategies alongside innovation and best in class technology.  Our Advanced Analytics team is a center of excellence for analytical exploration, and the Senior Analyst, Digital Experience role will contribute to evolving the best practices we leverage across all brands.  The role will focus on driving business growth by designing and executing quantitative analyses on the Customer’s experience across multiple Digital touchpoints.  The right candidate will have a knack for identifying opportunities hidden within the data and leveraging those insights to tell stories and make actionable recommendations.  Analytical areas of focus may include, but are not limited to, Customer acquisition and retention, audience behavior, Marketing effectiveness, Personalization, and eCommerce optimization. 

• Design and conduct quantitative analysis of Customer behavior across multiple touchpoints online to uncover patterns in the data and translate into business opportunities.
• Produce new insights and inform the development of Customer journeys, Digital product enhancements, Marketing and Audience segmentation insights, and new KPIs.
• Collaborate with a variety of stakeholders, including Brands, Product and UX, Personalization, and Marketing teams, on the development and implementation of measurement plans and methodologies.
• Ensure measurement plans are executed flawlessly; manage and/or support QA in order to identify early anomalies in the data quickly and reset as needed.
• Create, monitor, and maintain dashboards and reporting to track performance trends against KPIs.
• Manage and perform ad-hoc analytical requests.
• Clearly and concisely communicate analytical insight through multiple communication streams and presentations.

• Possess strong analytical capabilities, logical thought processes, and great curiosity to uncover opportunities and solve problems
• 3-5 year’s experience with using large scales of data related to Digital sales metrics and Customer behavior, including for Web, App, audience segmentation, and Marketing channels
• 3-5 year’s experience with Analytics platforms for eCommerce, including Google Analytics
• Additional proven experience with tools for data visualizations, such as Qlik, Looker Studio, or Tableau
• A minimum of 2-3 years utilizing SQL to execute complex queries in a database environment; BigQuery experience also preferred.
• Proven experience with Customer segmentation, cohort analysis, and journey mapping
• Proficiency in Microsoft Office and/or Google Suite applications
• Experience with data scripting languages (Python, R) and with AI tools are a plus
• Excellent presentation and writing skills, including an unparalleled attention to detail
• Ability to self start and manage a backlog of competing priorities in a fast paced innovative organization
• Degree or relevant work experience in relevant Analytical fields

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.